Launch Assets

Social Media
Launch Kit

Ready-to-use bios, captions, and hooks for your first 7 days.

Profile Bios

Instagram Bio

Helping people carrying more than most turn chaos into structure. Veteran | Academy Dad | ADHD Advantage™ Founder of The Everyday Warrior Link in bio → Join free 7-Day Challenge

LinkedIn Bio

Registered Mental Health Nurse | British Army Veteran | Founder of The Everyday Warrior Helping busy professionals, ADHD minds, parents & shift workers build extraordinary lives through discipline, resilience and purpose.

First 7 Posts — Hooks & Captions

1
Day 1• Reels / TikTok
Hook / Opening Line

How a guy with ADHD, army setbacks, and shift work still hits 5AM gym, academy football, and uni…

Full Caption

I was passed over for promotion. Twice. I was drinking more than I should. Late ADHD diagnosis. Felt like I was always behind. Now? 5AM gym. Academy sidelines. Registered Mental Health Nurse. Business owner. The same brain that was written off — became my biggest advantage. That's The Everyday Warrior. #ADHD #Veteran #EverydayWarrior #TurningChaosIntoStructure

2
Day 2• Reels / TikTok
Hook / Opening Line

My exact Sunday planning ritual (screen record or talk to camera)

Full Caption

Every Sunday I run my week like a military operation. 1. Review last week 2. Map non-negotiables (football, shifts, lectures) 3. Block deep work time 4. Set 3 warrior objectives 5. Prep Sunday night This is how I fit everything in. #ProductivityTips #ADHDAdvantage #EverydayWarrior #MentalHealth

3
Day 3• Vlog / Reel
Hook / Opening Line

Day in the life: 5AM gym → academy football → study session

Full Caption

5AM. Gym. Nobody's watching. Just me and the bar. 9AM. Academy sidelines. Kid's working harder than I am. 2PM. University library. Mental Health Nursing module. This is the life. Chaotic. Full. Mine. Turning chaos into structure — every single day. #DayInTheLife #ADHDAthlete #EverydayWarrior

4
Day 4• Talking Head / Reel
Hook / Opening Line

ADHD Hyperfocus Hack that actually works for parents

Full Caption

ADHD parents — this one's for you. Stop fighting hyperfocus. Use it. Identify your triggers → Set the conditions deliberately → Protect the window. For me: specific playlist + standing desk + phone in another room = locked in. For you it'll be different. Find your formula. #ADHDParenting #HyperfocusHack #ADHDAdvantage #EverydayWarrior

5
Day 5• Documentary / Reel
Hook / Opening Line

Real academy sidelines + reflection — warrior in the making

Full Caption

These sidelines have taught me more about discipline than any classroom. Watching my kid train. Knowing I'm showing up — not just for him, but as an example. That's what The Everyday Warrior is about. Not perfection. Presence. Consistency. Purpose. #FootballDad #AcademyLife #EverydayWarrior #Veteran

6
Day 6• Talking Head / Carousel
Hook / Opening Line

Introducing The ADHD Advantage™ framework — swipe to learn it

Full Caption

Most people try to fix their ADHD. I learned to use mine. The ADHD Advantage™: A — Awareness D — Discipline H — Hyperfocus D — Direction Full framework: A-D-V-A-N-T-A-G-E Save this. Share it. Live it. #ADHDAdvantage #ADHD #Neurodivergent #EverydayWarrior

7
Day 7• CTA Reel / Story
Hook / Opening Line

Comment 'WARRIOR' for the free 7-Day Challenge

Full Caption

If you're: ✅ ADHD or neurodivergent ✅ A busy parent ✅ A shift worker or veteran ✅ Feeling like you're always behind Comment "WARRIOR" below and I'll send you the free 7-Day Time Mastery Challenge. Let's turn your chaos into structure. #FreeChallenge #ADHD #EverydayWarrior #TurningChaosIntoStructure

The Everyday Warrior

Turning chaos into structure. Helping people carrying more than most build extraordinary lives.

Corporate

  • NHS Programmes
  • Universities
  • Veterans Organisations
  • Football Academies
  • Corporate Wellbeing

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